It is a comprehensive evaluation process aimed at determining the possibility of successfully developing a business project. The study includes an analysis of the following factors:

 
• Product or service: What product or service will the project provide?
 
• market: What is the size of your target market? Who are your potential customers?
 
• The competition: Who are the competitors? What are their strengths and weaknesses?
 
• Processes: What processes will the company need to run the project?
 
• Marketing: What marketing strategy will the company use?
 
• Finance: What are the project costs? What are the expected project revenues?
 
• Risks: What are the risks facing the project?